Paperone™ Customer Feature Article – August 2021

 

Mr. Adam She
Unique Paper Corporation

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Welcome to the PaperOne™ customer feature, where we interview our clients to find out more about them, their company, their thoughts on the industry, and their partnership with APRIL Group.

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This month, we spoke with Mr. Adam She, Chairman of Unique Paper Corporation.

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Hi, Mr. Adam She, we appreciate you taking your time to speak to us! To start off, could you introduce yourself and your company?

Mr. Adam She: å¾é«èè½æéåæ©æï¼æç¢æ¥­èªæå大學å°å·ç³»ï¼åºç¤¾æå¾å³é²å¥åå§é ç´å» ä»»è·,å¨ç¢æ¥­ä¸­æåè³ä»ä¸åé¤å¹´ãæ¼2004å¹´åµç«äºå®å¼·åé (Unique Paper)ï¼å°±æ¯æ³åä¸äºä¸ä¸æ¨£çç´å¼µæåäºæ¥­ï¼å½±å°ç´ãç¹æ®ç´ ãåè£ç´ãçæ´»ç¨ç´â¦ãèµ·åå å¸å ´æ¡å£ç«¶ç­ä¸ç¡æ³æçºå°ç£æ¢æåçå½±å°ç´çç¶é·åï¼å»å ç·£éæä¸å¨é¦æ¸¯çå°PaperOne™ åçï¼è¯å¥½ç形象ãç²¾ç¾çåè£,é²èèªå®äºPaperOne™,æè¦å¸¶ä»é²å°ç£ãå¾é²å£ä¸è²¨æ«ãæè³£æ2è¬åï¼å°ç¾å¨è½åå°ä¸åæé·å®100è¬åï¼å¨å°ç£å½±å°ç´å¸ä½ç´1/3ã

The pleasure is all mine. I graduated with a degree in Typology from Chinese Culture University, and have been devoting myself to working in the paper industry for over thirty years since. I founded Unique Paper in 2004 with the aim to distinguish our company from other paper resellers by offering printing paper, specialty paper, wrapping paper, and paper products for daily use, amongst others. However, the company did not survive the fierce competition in Taiwan as a reseller for existing printing paper brands. During that same period, I chanced upon PaperOne™“s products in Hong-Kong. I was quickly taken in by its great branding and terrific packaging, and was determined to introduce the brand to Taiwan. I started by importing a container of 20 thousand packages per month. We worked our way up with consistency, and now we import up to 1 million packages per month, a subsitantial market share in Taiwan.

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This is such an astonishing achievement! What do you think are the key factors that led to your company’s success?

Mr. Adam She: å®å¼·ç¹å¥éè¦è客æ¶ç夥伴éä¿ï¼ä¸è½åªæ¯åçæï¼æåæä¾çµ¦è²¿æ夥伴æ´å¥½çæåï¼æ´å¤çéå¿,æ°¸çºçåä½ç念,ç¼åæ¾é ,åå°1+1>2ãèªç¶èç¶çï¼æ¯æåå¼é å®¢äººå¾åèµ°ï¼æä¾å°æ¥­ãåé©çç¢åèä¸åªæ¯ç²ç®çè·é¨å®¢æ¶ã

Unique Paper places extra emphasis on customer relationships. They could be just our customers, but we take great care in maintaining our relations with them, providing strategic counsel in line with their long-term business goals. Instead of blindly abiding by customer requirements, we lead the pathway for our clientsâ progress, creating synergy through professional services and adequate products.

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Your business philosophy on maintaining good customer relations is a great tip for us. On the topic of partnership, could you share what made you choose APRIL Group in the first place and how did it progress to a long-term relationship?

Mr. Adam She: 第ä¸ç¶ç¶æ¯APRILçç¢åå質夠好èä¸ç©©å®ï¼ç¬¬äºæåä¸ç¨è±å¤ªå¤æéå¨æºéä¸, APRILé·å®å®ä½ç¥éæåçéè¦,並è½é©ææä¾åå©ãå¨æåçç¶çä¸ï¼ä¸ååä½æéå°ç£PaperOne™ çå¸å ´ãAPRILå幾年ä¾å質穩å®ä¸ä¾è²¨æ­£å¸¸ï¼éä¿å»ºç«å¨äºä¿¡äºå©çåºç¤ä¸ï¼åä½èªç¶é·é·ä¹ä¹ã

Firstly, APRIL’s products are high in quality and reliable. Secondly, APRIL’s sales team fully understands our needs, providing trusty support whenever we need. Their efficiency has saved us substantial time from back-and-forth communication. These have led to a long-term partnership with APRIL Group based on mutual trust.

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We really appreciate your continuous support. Moving on, could you share with us which PaperOne™ products you have distributed?

Mr. Adam She: åºæ¬ä¸PaperOne™å¨ç³»åç¢åæé½æé·å®ï¼åªè¦æ¯APRILéè¦é·å®çç¢å,æåé½æçºåå» æä¾çç¢åæ¾å°é·å®åæ©,éä¸å°±æ¯ä¸å代çåææ該æ®æ¼å¥½çè§è²ä¸æ¯å?æåªç¥éé¨æéå¿å¤¥ä¼´çéè¦å°±æ¯ç¶­æè¯å¥½åä½éä¿çæéè¦å ç´ ã

We distribute all of PaperOne™“s products. As long as we receive a request from APRIL, we will develop the business opportunities accordingly. After all, this is our responsibility as a distributor, isnât it? I know this for sure, that catering to your fellow partner’s needs is key to maintaining a good partnership.

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Next, are there any interesting stories you can share with us as a distributor of APRIL Group’s PaperOne™ products?

Mr. Adam She: æåï¼ææ¾ç¶æ¸æ¬¡å°å°å°¼å» åè§é ç´åæ¤æçéç¨ï¼çå°Aprilå¬å¸æ¡ç¨æ¥æã種樹èçæ¹å¼æ¤æï¼éå»ç¸½ä»¥çºèªæ¤ææ¯ä¸åå£èä¸å實éï¼ç¶è¦ªç¼çå°è¦ªèº«ç¶æ­·é£å大çå ´æ¯,å§å¿ææä¸ä»½æ³æµæ·çæ¿åï¼APRILå¬å¸æ¯å¦æ­¤ç¨å¿å¨è½å¯¦ç°å¢ä¿è­·åæ°¸çºç¼å±ï¼æåæ¯ä¸æ¯æ該è¦æ´èªçå¢?說ççãè¦æå¦ä½å»ä»ç´¹PaperOne?ææ說ãè·æèµ°ä¸è¶æ¤æä¹æ,ä¸åå°±ç¡å¨ä¸è¨ä¸­ï¼ï¼

Sure! Iâve visited factories and paper mills in Indonesia multiple times. Witnessing how APRIL adopts sustainable afforestation approaches such as grafting has inspired me. Seeing how afforestation is not merely a noble calling but an actual practice for APRIL, this inspired me to advocate for environmental protection and sustainable development as well. Frankly, there’s no better way to acknowledge APRIL Group’s ideology than visiting their afforestation program!

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We appreciate your support all this while. On another note, digital magazines, books and documents are on the rise over the years. How do you think it will impact the paper industry?

Mr. Adam She: è實說éäºå°å°å·æ¥­å½±é¿æ大ï¼ä½é ç´æ¥­ä»¥åè·å°å·æ¥­æ¯å¯ä¸å¯å, æ以ç¸å°ä¹åå°å½±é¿ãä½æ¯ä¸è¦å¿äºå¨æåæ¥å¸¸ç活中éå¾å¤ç¢åé½èç´æéï¼èå¡åè£ç¨ç´ãçæ´»ç¨ç´ãé«çç§æç¢æ¥­ãç´¡ç¹â¦ç­ç­é½è·ç´å¼µæçºç¶­æé,éå°ç°ä¿è­°é¡çè³éå¾å¤ææåèé½æ¹æç´è£½åãæ以å¨æªä¾å°å·ç¨ç´çéæ±æéä½ï¼ä½ç¢å精緻åãé«ç§æç´æçéæ±å»ä¸æ¸åå¢ã

Frankly, the impact i much more significant on the printing industry than on the paper industry. These two industries used to be closely intertwined, so the paper industry is still affected. However, there are still a wide range of paper-related products, such as packaging paper, paper products for daily use, medical use, textile and so on. What’s more, many raw materials are replaced with paper due to environmental concerns. Suffice to say, demand for printing paper will decrease while demand for high-end specialty paper increases.

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Your observation is insightful! Lastly, what is your priority for Unique Paper in the next five to ten years?

Mr. Adam She: é¦åæ¯æ¸ä½è½åï¼éå»å®¢æ¶é½æ¯å°æ¥­äººå£«ï¼ä¸å¤ªéè¦æç¢åå¨å®ç¶²åä»ç´¹ï¼ä½é¨èå½±å°ç´çç¼å±ï¼å®¢æ¶çµæ大å¤æ¯çµç«¯ç¨æ¶ï¼å æ­¤éå§æ³¨éå®ç¶²ç­æ¸ä½ç¶²è·¯å¹³å°åé·å®åä»ç´¹ãå¦ä¸æ¹é¢åæ¯æçºç¼å±ç©æµçç´°è©åº¦åæææ§ï¼è±å¯ç¢åçå¤åå¤æ¨£å,æä¾å¬å¸å®¢æ¶æ´å¤è¾¦å¬å®¤åæ¥å¸¸çæ´»ç¨å,ç¢çäºç¸ä¾å­ãæäºå»£å¤§å®æ´çé·å®éè·¯,è¯å¥½å°æ¥­çæååé輸å質,èªç¶å®å¼·åéå°±è½æçºå大廠å競ç¸ç­åç代çé輸平å°,åµé ä¸è´çå±é¢ã Our top priority is digital transformation. In the past, we relied on word-of-mouth recommendations. But as the printing industry evolved, we shifted our focus to optimising our official website and e-commerce platform to cater to direct sales, as we’re facing more and more end-user customers. To support our digital transformation, we will continuously improve our sophisticated and agile logistic networks and maintain comprehensive sales channels to manage customer connections. We strive to provide diversified and reliable paper products for daily and office use. Together with our reliable delivery support network, we hope Unique Paper can become the most sought-after reseller agency benefiting all stakeholders.

To find the most suitable PaperOne™ products for your business, contact us at customer_service@aprilasia.com.