Paperone™ Customer Feature Article – April 2021

 

Mr. Luke Tseng
Xing Chang Paper Co. Ltd

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Welcome to the PaperOne™ customer feature, where we interview our clients to find out more about them, their company, their thoughts on the industry, and their partnership with APRIL Group.

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This month, we spoke with Mr. Luke Tseng, Chairman of Xing Chang Paper Co. Ltd.

PaperOne™: Luke Tsengæ¨å¥½ï¼å¾æè¬æ¨æ¥ç©ºæ¥åæåçå°è¨ªï¼é¦åï¼è«æ¨åä»ç´¹æ¨èªå·±ä»¥åæææéå¬å¸å§ï¼
Hi, Mr. Luke Tseng. Thank you for taking the time to speak to us! To kickstart this conversation, could you give us a brief introduction to yourself and your company?

Mr. Luke Tseng: å¨ï¼æ¨å¥½ï¼ææç±æä¸äººåµç«ï¼èææ¯ç¬¬äºä»£æ¥ç­å®¶æä¼æ¥­ï¼åAPRILå¬å¸åä½çå¥æ©æ¯å å¶å¨å°ç£åæå±ç¶é·åï¼èæ幸èç±å®å¼·åéæéå¬å¸çè£äºé·Adam Sheçéè«ï¼å¾2005å¹´éå§é¸çºåå©APRILé·å®PaperOne™ç¢åãYes, I am more than happy to share. Xing Chang Paper Co. is a family business founded by my father-in-law, and I am its second-generation successor. Our partnership with APRIL Group started with a referral from Adam She, the Chairman of Unique Paper Corporation back in 2005. Since then, our company has been distributing PaperOne™ products. This year marks our 16th year of partnership.

PaperOne™: éé·é16å¹´çåä½ç¶é©å¯¦å¨é£å¾ï¼æ³è«åæ¨ï¼è²´å¬å¸ç¶åçºä»éº¼é¡æé¸æAPRILï¼ä¸¦é·æåä½å¢ï¼
Wow! 16 years of partnership is certainly notable. Do you mind sharing what made you choose APRIL Group initially and how it developed into a long-term relationship?

Mr. Luke Tseng: èµ·åæ¯å çºç¢åå質å¾å¥½ï¼ç´å¼µåå¾å¤ åå¹æ ¼ä¹å·ç«¶ç­åï¼æ以é·éæ績ä¸é¯ãç¶çä¸æ®µæéå¾ï¼é¤äºé¡§å®¢éå§ä¾è³´APRIL質åªçç¢åï¼å ä¸APRILå¤ååçç¢åé¸æï¼ä¹æçºé¡§å®¢éé»èæ®çè¦ç´ ä¹ä¸ï¼å¶æ¬¡æ¯èAPRILç業å代表Andy Tançéåè¯å¥½çç¢åå ä¸ç©©å¥ç工廠å¾å¤ææ¯è´åçééµã
Since the beginning, we were impressed with its product quality. The quality of the paper is good and thick. Prices were also competitive. These led to good sales. Our clients turn to PaperOne™“s products for its reliable quality.They have also grown to like other products PaperOne™ carries. Coupled with a good working relationship with our sales representative, Andy Tan, and efficient factory logistics, our partnership with PaperOne™ has since evolved into a long-term relationship.

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Xing Chang Paper Co. has received outstanding customer testimonials. Could you share with us some secrets to the company’s success?

Mr. Luke Tseng: æåé·å®çç¢åå¾å¤åï¼å¶ä»å» åå°è³£å½±å°ç´ï¼èæååæ¯è£åç´åå½±å°ç´é½è³£åä¾å°±æ¯ééé度è業åè½åï¼å¸¸å¸¸å®¢æ¶æä¸9é»å¤10é»è¦è²¨ä¹æ¯ä½¿å½å¿éï¼ä¹èä¹ä¹å°±è客æ¶å»ºç«èµ·é©å½ææãæ­¤å¤ï¼çºäºæå±ä¼æ¥­è¦æ¨¡ï¼æåä¹å¨å»å¹´æ¶è³¼å¦ä¸éä½æ¼æ¡åçç´åï¼èæ­¤æ´å¤§å¨åå°ç£çéè·¯åçæã
This is certainly flattering to hear. While our competitors focus on printing paper, we focus on variety and quality of service. We distribute a diverse range of products. In addition, we take steps to ensure speedy delivery and excellent customer service. For instance, we fulfill a delivery even if we receive it at 9 or 10 at night. This helps to establish a sense of trust between us and our customers. We recently procured a paper company in Taoyuan last year as part of our business expansion plans. Our goal is to expand our presence and sales in Northern Taiwan.

PaperOne™: 太æ£äºï¼æåä¹é¤ï¼æ³è«åè²´å¬å¸å°æ¼æ°¸çºç¼å±çPEFCæ¨ç« æä»éº¼æ¨£ççæ³ï¼æç¹å¥ä½¿ç¨å·æ¨ç« çç¢ååï¼
That is really impressive! Apart from your success, what’s your company’s stance on the PEFC label? Does your company use products with the PEFC label?

Mr. Luke Tseng: è實說ï¼ç¾å¨æ¨ç« å¤§é¨åç¢åé½æï¼ç«¯ç客æ¶è¦æ±ç¨åº¦ã以åï¼ä¸­é¨ç客æ¶ç¸è¼ä¸æéäºï¼æ´éè¦ç¢åèæåä¸ç人æå³ï¼ç¶èè¿å¹¾å¹´å ç°ä¿æè­é«æ¼²ï¼éå§æ³¨æå°æ­¤è­°é¡ç客æ¶è¶ä¾è¶å¤äºã
Most of our products bear the PEFC label. Usage and distribution will depend on the customer’s requirement at this point of time. Our clients in Central Taiwan used to be less perceptive on the matter, as they place emphasis on relations and service levels. Nevertheless, as environmental awareness is increasing, we are also seeing a rise in demand for PEFC-certified products.

PaperOne™: åä¾å¦æ­¤ãæ¥èæ³è«ææ¨ï¼é¨èé»å­éèªãæ¸ç±ä»¥åé»å­æ件çèèµ·ï¼è«åæ¨èªçºé樣ç趨å¢æå¦ä½å½±é¿ç´æ¼¿ä»¥åé ç´ç¢æ¥­å¢ï¼
I see. Referring to the trend of publications going paperless, how do you think it will affect the paper industry?

Mr. Luke Tseng: ç¡ç´åçè¡æé好ï¼åæ¯å°ç£å°å­åå½±é¿æ大ãå çºæåç主è¦å®¢æ¶æ¯å¬å®¶æ©éè學校æ©æ§ï¼é¨èå°å­åï¼å­¸æ ¡ç¨ç´çéæ±ä¹ç¶ç¶è·èéä½ãå¦å¤ï¼ç«æå°è´çæ¸ä½æè²ä¹å樣影é¿ç´å¼µéæ±ï¼å¨æ­¤å¾æè¬APRILå¬å¸å±é«æè±ï¼ééè£å©è®ç¶é·åè½æçºå æã
I donât think the rise of the paperless industry is as critical compared to the decrease in fertility rate in Taiwan. Many of our clients work as government officials and school administrators. As the number of childbirths goes down, the demand for school paper decreases. In addition, digital education as a result of the pandemic has also decreased the demand for paper. We are truly appreciative of PaperOne™ for providing subsidies so that distributors can persevere through this period.

PaperOne™: éæ¯æ該çï¼ä½ åæ¯æåæ好çä½æ°å¤¥ä¼´ï¼ä¸å®è¦å±é«æè±ãæå¾ï¼æ³è«ææ¨ï¼å°æ¼è²´å¬å¸æªä¾äºå°åå¹´çç¼å±æ¹åæä½çæ³ï¼
It’s the least we can do. We must find strength in unity, and support each other especially at a time like this. Last question for today â what are the priorities of Xing Chang Paper Co. in the next five to ten years?

Mr. Luke Tseng: 第ä¸ç¶ç¶æ¯é¢å°å°å­ååé¡ï¼æåè¨ç«æå±ç¢åæ¸å®ï¼å¦ç°å¡ç½å¡ç­ï¼ä½å çºéæ¯æ´å©åºçé åï¼äººææåç­é½ä»å¨ä½å±ä¸­ï¼ç¬¬äºåæ¯æ¯å©ç®¡çï¼ç®åç´å¼µæ¯å©ä½ï¼ä½æåä»ç好é·æç¶çååºå業å¾ï¼è½åå°å¹æ ¼èæ¯å©æé«ï¼æå¾åæ¯æå精緻åï¼ééæ´å±åå°ç£å¸å ´ï¼è½ç¼å±æ°çå業å¥æ©ã
Our top priority is to address the impact of low childbirth in the country. We plan to expand our product lists to include more niche products like gray cards and white cards. Next is to improve our gross margins. Paper sales carry little gross margin, but we are confident that in the long run , we will be able to raise the prices and gross margin. Lastly, we want to upgrade our services in order to expand our business in Northern Taiwan and find more business opportunities. Our company is actively looking for new talents, do let us know if youâre keen to find outabout life in Xing Chang Paper Co. Thank you.

To find the most suitable PaperOne™ products for your business, contact us at customer_service@aprilasia.com